Our approach

Benefit from our scientifically based approach.
By combining many years of practical experience with the scientific concept of relationship assets (“Beziehungskapital”), we have developed our own consulting approach.

We think of relationships as assets

Our approach follows a fundamentally new idea. Management decisions and their communication must pursue a primary objective: To increase the relationship assets of the company, institution, or organisation. This is precisely where our consulting services come in. We consistently align management decisions and their communication with the optimisation of stakeholder relationships. Our approach focuses on the relationship assets provided by stakeholders and makes it measurable. In doing so, we work with a dual change of perspective: on the one hand, we analyse the relationship assets from the perspective of the stakeholders, and on the other hand, we develop strategies to optimise the relationship assets from the perspective of the organisation and its interests.

Get more information about our concept of relationship assets here (GER).

Communication increases relationship assets across five fields of action in corporate communication – we have developed methods for this.

Establish acceptance: Developing an acceptance advantage through dialogue

Our approach to change communication combines differentiated communication strategies and comprehensive involvement of all stakeholders to build stable relationships and trust in the organisation’s change capability.

This is essential for organisations to emerge stronger from change processes and achieve their strategic goals in the long term.

Accompanying change: Stabilizing transformation

In an increasingly dynamic world, companies and organisations face the particular challenge of managing change successfully. Professional communications support is essential for gaining internal acceptance, as well as the trust and support of external stakeholders.

Our approach combines differentiated communication strategies and full stakeholder involvement to build stable relationships and trust in the organisation’s ability to change.

Manage conflicts: Be more resilient against crises

The stakeholder environment is becoming more complex and therefore more conflictual. Sender-oriented communication cannot counteract this. As a result, organisations find themselves in a situation characterised by the conflicting expectations of their stakeholders.

Strategic stakeholder management is the basis for better understanding conflicts, anticipating them and managing both short-term crises and long-term conflicts.

Optimise structures and processes: Establish stakeholder-orientated communication

An effective structure and clear processes with defined internal interfaces form the basis for systematic stakeholder management.

The aim is to make better use of existing contacts and networks, to reach relevant actors more directly, to systematise the exchange and collaboration with stakeholders and to communicate consistent messages across all channels and formats.